Our story

We built the app we
desperately needed

In 2024, our founder Deepankar was on his third failed attempt at losing weight. He had tried every popular app. None of them understood that he cooked for a family of 4, ate 9 different regional cuisines, and celebrated 20 festivals a year. So he built his own.

The problem we solved

"No app ever asked me how many people I cook for."

This was Deepankar's exact frustration. Every app assumed he ate alone, ordered in, or had time to cook a separate diet meal for himself while his family ate normally.

The real problem wasn't calories — it was that he always cooked too much. Leftovers sat on the dining table and got eaten. That's not a willpower failure. That's a logistics failure.

The first version of NutriTrack was a Google spreadsheet that calculated exactly how many grams of rajma to cook for 4 people. It worked. In the first month, Deepankar lost 2.2 kg. His wife saved ₹3,200 on groceries.

Deepankar's journey
Starting weight102 kg
After 3 failed apps96 kg (–6 in 2 yrs)
After 6 months on NutriTrack80 kg (–16 in 6 mo)
Today74 kg · maintaining
💡 The insight: He lost 16 kg in 6 months using the same food his family ate — just the right amount of it. That's the app.
Timeline

From a spreadsheet to 50,000 families

💡
Jan 2024
Deepankar's 3rd attempt at a weight-loss app fails. Decides to build his own.
📊
Mar 2024
First version: a spreadsheet that calculated cook quantities for a family of 4.
🌱
Jun 2024
50 beta families in Delhi. First feedback: "I saved ₹3,000 on groceries this month."
🚀
Sep 2024
Pro app launched with 3 cuisines. 1,000 users in the first week.
🎊
Jan 2025
Festival mode built after Diwali broke 800 user streaks in one day.
🏆
Jun 2025
9 regional cuisines, 6-member family plans, AI coach. 50,000 families.
What we believe

Our 6 design principles

🇮🇳
Indian-first, always
We will never ask you to eat quinoa or avocado toast. Every feature is built for Indian kitchens, Indian festivals, Indian families, and Indian budgets.
📐
Structure over motivation
Diets fail because of logistics, not willpower. Our job is to remove friction — pre-calculate everything, pre-portion everything, leave nothing to chance.
👨‍👩‍👧
The family is one unit
You can't diet in isolation in an Indian home. The cook cooks once, for everyone. Our plans account for this reality — not fight against it.
🎊
Festivals are non-negotiable
An app that breaks during Diwali is useless. We designed festival mode because we believe your culture is not an obstacle to health — it's part of it.
📊
Honest numbers, always
We will never show you misleading progress metrics or manufactured motivation. If a day was bad, we say so — and tell you exactly what to do next.
💰
Affordable for every family
The app costs ₹499/month and saves ₹3,540/month. We designed it this way deliberately — health should not be a luxury.
The team

Built by people who struggled with the same problem

DA
Deepankar Agraputra
Founder & CEO
Lost 22 kg over 3 years of failed Western diet apps. Built NutriTrack out of frustration that no app understood his family's kitchen.
PS
Priya Sharma
Head of Nutrition
Registered dietitian, 9 years. Designed the 9 regional cuisine frameworks and all health-condition protocols.
RV
Rahul Verma
Head of Engineering
Former Zomato engineer. Built the cook quantity algorithm and family meal planning engine.
AN
Anjali Nair
Product Design
UX researcher, 7 years. Ran 200+ user interviews with Indian families to understand the real blockers in diet adherence.
Our mission
"Every Indian family should be able to eat their own food, cook together, celebrate every festival, and still reach their health goals. No compromise, no guilt."
— Deepankar Agraputra, Founder
Join 50,000 families →See how it works
By the numbers
50,000+
families
Jan 2024
founded
4
team members
Delhi
headquartered
9
cuisines
₹0
VC funding